Economic trends landing page

My Role

I served as Lead Designer, responsible for creating a user-centered landing page that aligned with Umpqua Bank’s evolving focus on business customers with over $1 million in revenue.

Key contributions

• Designed the landing page layout with a focus on scannable content and intuitive navigation

• Created wireframes highlighting a clean structure, visual hierarchy, and consistent navigation elements

• Sourced imagery and created supporting assets to align with campaign goals

• Built the campaign directly in production using Optimizely, saving valuable time

Key challenges and solutions

Tight timeline and resource constraints

The project coincided with Umpqua’s merger with Columbia Bank, leaving limited resources and support. I collaborated closely with our Web Coordinator to prioritize tasks, streamline production, and deliver on time despite tight deadlines and limited stakeholder feedback.

Meeting user needs

Our primary audience included busy CEOs and decision-makers. I prioritized scannable, actionable content that aligned with their fast-paced workflows. The page featured four key report categories represented as cards for quick scanning and selection. These cards also appeared at the bottom of topic pages to encourage seamless exploration.

Designing and building efficiently

To meet the two-week deadline, we built the campaign directly in Optimizely’s production environment, avoiding staging and speeding up delivery. Our collaborative approach enabled us to produce a polished, on-brand landing page that met campaign goals.